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VARDAGEN
Story
Designing for the tastes of people around the world
Do you sometimes cook dishes from other cultures? Then you’re part of an international trend called transculturalism. It basically means that global cooking and eating habits are a lot more similar than you may think. How can we cater for this trend? We designed the VARDAGEN series with products that can be used in multiple ways. In Swedish, VARDAGEN means “every day”, which is just how the products are meant to be used, no matter where you live.
“Consumers have access to cultural diversity in cooking and eating from all over the world,” explains Ina Tidbeck Sjöblom, who helped create the products. “They want to taste the best of all cultures, which means that it’s not only in Asia that we need eating products for sushi.”
Creating products for all our differences (and similarities)
The VARDAGEN products are designed to turn differences into similarities. Like the eggcup. “We did it in a shape that it’s more like a very small dip bowl,” explains Ina. “So it’s also for Asian eating, you know the bowl where you put chili paste and other condiments.” Another bowl has just the right size and shape to be a rice bowl in Asia, but it can also be used as a side-salad or cereal bowl.
Answering the global demand for durability
VARDAGEN is uniquely suited to the global market—catering to the different needs of eaters. One thing people all over the world seem to agree on is the importance of durability. “We know from all the studies and research we do that people don’t want to buy and throw away things, they want to buy something that lasts,” says Ina. That’s why VARDAGEN is made from durable and sustainable materials, like glass, porcelain and stainless steel. That means, just like the name VARDAGEN suggests, they’ll be useful every day for many days to come.
Goes well with
Ideas and inspiration
Small in size but not in ambition
This time, IKEA interior designer visits a young family. Aneta and Emīls live together with their young son Miķelis and dog Greisa and they wanted to do over their kitchen. The space is very small, almost tiny. Its 4,5 square meters will be a challenge for IKEA Interior Designer Agita. Will she manage to fit everything to create a full-fledged, functional kitchen?
Dreaming of a bigger kitchen? Expand it without breaking the walls
With restaurants partly closed and all household members at home, the kitchen has become one of the most exploited areas at home. Nearly 1/3 of people in Estonia would like to increase their kitchen space. But how to make the kitchen bigger without breaking the walls and family budget? Use smart tips and tricks of our interior designer.
Hide some, show some
Good storage means lots of storage that’s both hidden and out in the open for easy access.
Get the kids cooking and teach them healthy habits
Measuring, mixing, setting the table – having the kids help out in the kitchen is not only fun, it's educational. And not just when it comes to teaching them how to cook. It's also a chance to create healthier eating habits that will serve them – and the planet – throughout their lives.
