New lower price

BROGRUND Towel rail, stainless steel, 67 cm

Old Price: 11,99
9,99

Article no 303.285.34

Discover BROGRUND collection
BROGRUND

Successfully saved notification You will be notified to the email with any news about the availability of this product.

BROGRUND

BROGRUND

11,99
9,99
Not available for online purchases
Clean, simple and distinctive. The BROGRUND series offers a wide variety of accessories to create order out of chaos with a modern, fresh look. Details like hidden screws add to the clean design.
BROGRUND towel rail

Harmony in the bathroom, one detail at a time

The bathroom is a vital part of the home, but it is often small, cluttered and improvised. Okan Demirci, one of our product developers, knows this first-hand. So when starting working on VOXNAN and BROGRUND bathroom accessories, his aim was to help make bathroom life a little easier. The difficult part was to find common needs among different people. That’s where Okan’s many colleagues came in handy.

Several of them were invited to a workshop. They all had different homes and life situations. Some were Swedes who lived in houses in the woods. Others were from Italy and France. Some lived alone, and others with a partner or children.

Working together to find common bathroom needs

For an entire day, they examined people’s frustrations and dreams, including their own. One of the participants was Luca Battistelli who has been with IKEA since 1992. ”I’m not a product development expert,” Luca says, “but you bring your own experience. Some things can be very specific to a person or country, but it’s easier to find things in common than things that are very different.”

Designing little details that make life better

Two designers worked together to solve the challenges identified in the workshop. Take the clutter from lack of space to hang things. Our towel holders already save space with swiveling bars, but they added bars that extend for more tidiness. And what about shared bathrooms? VOXNAN and BROGRUND have styles you can mix and match so everyone’s happy. The accessories have identical wall brackets, too, so if your style or needs change, you can easily swap things without making new holes. ”It’s not a revolution,” Okan says. “It’s just the little details that can help people turn their bathroom chaos into harmony.”

Read more Read less

Goes well with


Do you like BROGRUND?

The bathroom is a vital part of the home, but it is often small, cluttered and improvised. This is why we decided to create BROGRUND bathroom accessories to make your everyday life a little easier and turn bathroom chaos into harmony.

Ideas and inspiration

A studio with soul: a small apartment with space for it all
A studio with soul: a small apartment with space for it all

“When I moved into my small apartment with my piano and vast record collection, I wondered how I would fit it all in. Thankfully, all it took was some time and imagination. A busy mind doesn’t have to mean a messy home, and this little space holding my life and work is proof of this!”

My last viewed items

Back to top
+
X

Back to stock notifications

Be the first to know when BROGRUND is available again:

Alert has been set correctly

You will receive an email when BROGRUND become available again