Design guru

„If it‘s not written in Helvetica, it‘s not written at all,“ – a design guru says, discussing corporate identity and judging the cropping (whatever that means) of the embossed photo in a design journal, while sitting in a nice looking designer chair. You hear something about will-be-trendy brands, the triumph of Scandinavian aesthetics and critique on the architecture of the new concert hall in Vilnius (local location needs to be chosen) . You may not understand what he/she is speaking about, but one thing is clear – the present must look beautiful.