Togetherness, or “Tillsammans” as we say in Swedish, is at the heart of the IKEA culture. We are strongest when we trust each other, pull in the same direction and have fun together.
The IKEA Concept starts with a belief that a good design must be affordable to a wide range of people, not just a lucky few. We’re curious about the world around us and want to make a positive difference by bringing the IKEA brand to millions of homes, offering home furnishing solutions to people with big dreams and thin wallets.
Our vision
At the heart of the IKEA concept is our vision: to create a better everyday life for the many people. This vision goes beyond home furnishing. We want to have a positive impact on the world – from the communities where we source our raw materials to the way our products help our customers live a more sustainable life at home.
Our vision is to create a better everyday life for the many people.
Our business idea
While our vision tells us why we exist, our business idea tells us what we want to achieve. And if you’ve ever visited IKEA, you’ll have probably worked out what our business idea is: To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
“IKEA is not the work of one person alone. It is the result of many minds and many souls working together through many years of joy and hard work.”
Ingvar Kamprad
IKEA Founder
Ingvar Kamprad
IKEA Founder
Our values
Our values reflect what we consider to be important. So important in fact that we refer to them as one of our “forever parts”. They guide us in our everyday lives at work in everything from how we treat people and the planet to how we make decisions – large or small.Caring for people and planet
We want to be a force for positive change. We have the possibility to make a significant and lasting impact — today and for the generations to come.
Cost-consciousness
As many people as possible should be able to afford a beautiful and functional home. We constantly challenge ourselves and others to make more from less without compromising on quality.
Simplicity
A simple, straightforward and down-to-earth way of being is part of our Smålandic heritage. It is about being ourselves and staying close to reality. We are informal, pragmatic and see bureaucracy as our biggest enemy.
Renew and improve
We are constantly looking for new and better ways forward. Finding solutions to almost impossible challenges is part of our success.
Different with a meaning
We are not like other companies and we don’t want to be. We like to question existing solutions, think in unconventional ways, experiment and dare to make mistakes - always for a good reason.
Give and take responsibility
We believe in empowering people. Giving and taking responsibility are ways to grow and develop as individuals. Trusting each other, being positive and forward-looking inspires everyone to contribute to development.
Lead by example
We see leadership as an action, not a position. We look for people’s values before competence and experience. People who ‘walk the talk’ and lead by example. It is about being our best self and bringing out the best in each other.