We at IKEA stand for equality and fair treatment of people in all circumstances and situations, including the life at home. This is why we decided to become the voice in raising awareness and fighting against the domestic violence as one of the most pressing issues at homes in Baltics.
At least 1 in 3 woman in Estonia has experienced violence from her intimate partner at least once in her life.
Data source: Statistics Estonia
Our long-term commitment
Launched in 2020, the „Notice violence“ initiative goes on and contributes to our vision to create a better everyday life for the many. Starting with 2024, we are investing more than 1 million euros against domestic violence within next five years in the Baltics, expanding our long-term social responsibility commitment. Investments include three directions:- educational awareness,
- practical makeovers at the crisis centres,
- internal engagement and support, including both education and psychological support for co-workers and makeover volunteers.
Spreading awareness
We believe that domestic violence is not just a matter of two or something to be dealt alone, it is the responsibility of society as a whole. This is why we want to become one more voice speaking about the social issue.Are you able to notice domestic violence? Can you recognise defferent forms of it? Do you know what to do if you suspect violence? To answer all these questions, we have started an awareness campaign.
Learn more
What to do if I suspect violence
- Be kind and attentive while talking to a person who is a victim of domestic violence.
- Do not judge the victim’s actions or failure to act. Be patient and open.
- Point out that violence is not the victim’s fault.
- Do not urge the victims to act here and now, do not press them or be too intrusive. Allow them to open up at their own pace.
- Encourage the victim to seek specialized help: police, medical care, specialized help centres.
There’s always someone to trust
In case for support, one can always contact:- helpline for victims of violence: 116 006 (24/7) or palunabi.ee,
- helpline for children support: 116 111 (24/7) or lasteabi.ee,
- counseling line of the Social Insurance Board for giving up violence: 660 6077 (working days 10:00 – 16:00),
- emergency number 112 to report domestic violence in urgent situations.
Tallinn Women's Crisis Centre
To create a feeling of homeliness for those in need, we have completed a makeover of Tallinn Women’s Crisis Centre. During the makeover, a new look was given to four family rooms, two bathrooms, a hallway, and a kitchen with a living room.Before & after
Tallinn Women's Support Centre
Working hand in hand with local crisis centres helps us create a cosier and more welcoming athosphere for families to recover. See what changes were implemented at Tallinn Women's Support Centre where we gave a makeover to the kitchen, hallway and three living rooms.Before & after
Engaging co-workers
Every year dozens of IKEA co-workers volunteer to create makeovers at the crisis centres with their own hands. In the process, we not only assemble hundreds of furniture and other items, but also gain a deeper understanding of domestic violence, crisis centre operations and the pivotal role played by bystanders.
Unique design collaboration
To raise public awareness against the domestic violence, we have teamed up with a famous Estonian designer Karl Korsar and created a limited edition bag expressing the idea of noticing violence in his unique style.Learn more