Most wanted this holiday season:


Who says it’s too soon to start?

In autumn and winter, we all long to pause our daily routines, gather together and celebrate. So, whether you’re marking Thanksgiving, Christmas, New Year’s Eve, or even your aunt’s birthday, we aare here to provide all you need to make any occasion feel special. Start early, and you'll have more time to savour the fun!
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Spreading light indoors and out

At Christmas in Sweden, we have a tradition of plucking the stars from the night sky and placing them in our window. Whether you prefer one star, or an entire galaxy, or even snowflakes, LED string lights and table lamps, the STRÅLA decorative lighting offers a range of sizes and styles so everyone can make their home cosy, merry and bright.
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Let it glow!


A fuss-free Christmas tree

Introducing the VINTERFINT artificial trees and pine wall decoration – ideal for any home, no matter how small. Best of all? The flexible accordion-like construction has knobs and can be pulled out to a desired width and filled with ornaments every year.
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Find your perfect tree (or go beyond the traditional)


A fresh take on Swedish tradition

Dust off your favourite decorations and welcome new ones to the mix with the VINTERFINT collection, featuring everything you need to create a cosy, festive atmosphere this holiday – all at a merry price. This playful assortment is inspired by Swedish folklore art and craftsmanship, with a mature colour palette and a modern twist.
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Less is more. Then there's Christmas.


‘Tis the season for baking together

Looking to whip up ginger thins or Grandma’s favourite cookies? Unleash your creativity with our baking essentials—from mixing bowls and rolling pins to festive aprons, glass jars and an adorable set of Swedish forest-themed pastry cutters. The only question is, who dares to eat the bear?
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A sweet touch to the feast


Give your gift wrapping a lift

Decorated with stars, hearts, stripes, playful birds, cosy winter foxes and flower motifs inspired by wintry landscapes, the VINTERFINT gift wrapping is so pretty, you might want to keep presents under wraps for longer.
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Which pattern do you love the most?



Hosting happy holiday gatherings

We all know that twinge of worry when it comes to hosting guests over the festive season. Will they be comfortable? How can I give them privacy and space?  Be the host with the most and offer your visitors a good night’s rest with soft, comfy bedding.
Celebrations and guests—all set! image 1
Celebrations and guests—all set! image 1
Celebrations and guests—all set! image 1

Let's make everyone comfortable!


All the sparkle, without the splurge

Ready to shine this New Year’s Eve? Slip on your dancing shoes, hang up that flat-packed disco ball and charge the coupes. With FRÖJDA dinnerware and decorations reflecting the crisp Swedish winter, you can treat friends to a shimmering celebration – without the shiny price tag!

FRÖJDA collection
Celebrations and guests—all set! image 1
Celebrations and guests—all set! image 1

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