Across the world, we‘ve been confined within our four walls, leading many of us to come to a realisation: we want something different from our lives at home. This is why IKEA opens the door to better living and new experiences by throwing its first virtual 24-hour festival on Thursday, 16 September, starting 9 a.m.
Artists, designers, DJ’s, chefs and many other talents will turn their homes into virtual stages. You will have the chance to tune into musical performances, cooking demonstrations, home makeovers, and a host of celebrity house tours from the comfort of your sofa. All in all, the IKEA Festival will take place in over 100 homes in more than 50 markets across the world, and the experience is for free, open to everyone.
Artists, designers, DJ’s, chefs and many other talents will turn their homes into virtual stages. You will have the chance to tune into musical performances, cooking demonstrations, home makeovers, and a host of celebrity house tours from the comfort of your sofa. All in all, the IKEA Festival will take place in over 100 homes in more than 50 markets across the world, and the experience is for free, open to everyone.
By opening the homes of some of the world's artists, designers, DJs and chefs, we hope this gives new inspiration for how we use and spend time in our most intimate spaces. We want the festival to spark a conversation on how to live a more sustainable and affordable life at home, as well as a few surprises along the way.
How will you experience this festival online?
The global festival site IKEA.com/festival is a live experience with a programme running over 24 hours:• 24 episodes from various rooms will be broadcasted at a given time, one per hour.
• All the other rooms have on demand content that you can enjoy at any time by picking and choosing among a library of your interest and liking.
• Anything you miss, or want to revisit, can be found at the same home page after the Festival. • There’s no registration necessary and access is totally free.
• On the global Festival site, everything will be available in English.
The Festival room sets
When developing the digital experience of the IKEA Festival, we wanted the different rooms to relate to what people say is most important to them in their homes. That is family and friends, music and food. We also wanted the rooms to reflect and engage with the whole world, so it was important to us that the content has large geographical spread. On top of this, we want to reveal and release relevant IKEA news and stories to make more people curious about IKEA and what we do.
My home turf
Home is anywhere that feels like…well, home. Join artists such as MØ, Kanis, Niki and Masego as they show their cities, neighbourhoods, and communities – and treat you to a performance.
Home Concerts
Turn up the volume and enjoy concerts – straight from the most personal, intimate stage around the world: people’s homes.
Home cooking
Open the door to delicious-smelling kitchens all over the world and be inspired by chefs cooking up old and new favourites. Chefs are among others Pasta Queen and Paul Svensson.
DJ relay
Don’t stop the music – you’re invited to a marathon set of club music, straight from the DJ’s own home. DJ´s playing is Kaytranada, Loraine James and ZULI, to name a few.
Home visits
Welcome to a global tour, as strangers and some well-known personalities like Ilse Crawford share what’s inside the most important place in the world: their home.
IKEA Museum
Go back in time and explore everything that has made and shaped IKEA: the good, the bad, the beautiful and the ugly.
IKEA news
Travel the world and meet our co-workers and collaborators right now – in-store, at the factory, at the office or in the studio, such as former collaboration partner Virgil Abloh.
Home makeovers
Ideas and guidance for creating better storage, a more cooking-friendly kitchen or simply accessorizing in a fun, vibrant way.
Kitchen talks
Join a conversation about the joys and frustrations that make up everyday life at home. IKEA co-workers meet with profiles like surfer Kassia Meador, astronaut Christer Fuglesang and adventurer Renata Chlumska.
Shopping with…
Who would you like to go shopping with to get new ideas for your home? They’re here, ready for you to join them for a full day of shopping at the local IKEA store.
Home is anywhere that feels like…well, home. Join artists such as MØ, Kanis, Niki and Masego as they show their cities, neighbourhoods, and communities – and treat you to a performance.
Home Concerts
Turn up the volume and enjoy concerts – straight from the most personal, intimate stage around the world: people’s homes.
Home cooking
Open the door to delicious-smelling kitchens all over the world and be inspired by chefs cooking up old and new favourites. Chefs are among others Pasta Queen and Paul Svensson.
DJ relay
Don’t stop the music – you’re invited to a marathon set of club music, straight from the DJ’s own home. DJ´s playing is Kaytranada, Loraine James and ZULI, to name a few.
Home visits
Welcome to a global tour, as strangers and some well-known personalities like Ilse Crawford share what’s inside the most important place in the world: their home.
IKEA Museum
Go back in time and explore everything that has made and shaped IKEA: the good, the bad, the beautiful and the ugly.
IKEA news
Travel the world and meet our co-workers and collaborators right now – in-store, at the factory, at the office or in the studio, such as former collaboration partner Virgil Abloh.
Home makeovers
Ideas and guidance for creating better storage, a more cooking-friendly kitchen or simply accessorizing in a fun, vibrant way.
Kitchen talks
Join a conversation about the joys and frustrations that make up everyday life at home. IKEA co-workers meet with profiles like surfer Kassia Meador, astronaut Christer Fuglesang and adventurer Renata Chlumska.
Shopping with…
Who would you like to go shopping with to get new ideas for your home? They’re here, ready for you to join them for a full day of shopping at the local IKEA store.