4,99€
Article no 400.825.36
Sorry!
There is not enough stock for your order.
SOARÉ
The SOARÉ placemat is so popular it nearly disappeared. Why? Sales were approaching the impossible when it comes to delivering quality, handmade, natural fibre products. The team responsible for SOARÉ was preparing to replace it with a machine-made alternative. But before they did, they took a trip that changed everything.
The Vietnamese waterway Mekong is teeming with water hyacinth, the vibrantly green plant SOARÉ is made from. It grows incredibly fast, making it a valuable renewable resource, but also a potential hazard that can clog the river. People living by the river, mainly women, harvest water hyacinth and weave the stalks together. This keeps the river passable, preserves the tradition and earns them extra money.
Lillemor Franzén and her colleagues found themselves sitting in the homes of these weavers, listening to stories about how SOARÉ has made a positive impact. “One woman told us that thanks to SOARÉ her daughter is now training to become a teacher,” she says. Usually, two or three weavers gather in one of their homes to work together. They chat, laugh, keep an eye on the farms and look after the children who are too young for school. “I feel so proud working at IKEA when I see this,” says Lillemor, “It gets to your heart, really.”
The team decided the solution to meeting growing customer demands for natural fibre placemats is to introduce more of them, but machine-made. Customers get a wider selection to choose from and sales pressure is taken off SOARÉ. Machine-made placemats can be produced in higher quantities than handmade, and SOARÉ production can continue as it is. “We always have the intention here to do good business, and we are,” says Lillemor. “And on my trip to Vietnam I found that SOARÉ has a purpose greater than business.”
Think you have seen everything? Think again. After the challenge in this kitchen, even the smallest kitchens will seem like a definition of "spacious". Even though the overall area of 8 square meters may seem like a good enough start, this kitchen is super narrow, making it nearly impossible to move freely even for one person. Cooking together with somebody is an unattainable dream.
Christmas without friends and family gathered around the dinner table would not be the same. Thus open the season of magical dinners! We have some trendy ideas for you to choose and delight your guests with an unforgettable table setting.
Like most holidays, Easter is equal parts feast, family and friends – and spending more time at the table, which is reason enough to give more attention to its decoration. Ready to make festive meals together just that bit more special?
Cooking for a large household may sound like an undertaking, but by setting up a kitchen with the best tools and ingredients for the task at hand, this shared home enjoys delicious food every day.
Open the season of magical dinners and get ready to make your festive table setting shine! Whether you prefer a minimalist touch or love playing with nostalgic colour and accessory combinations, we've got some trendy ideas for you to choose from.
Added product to your favorites
Product removed from your favorites
Every product is handmade and therefore unique.
Article no 400.825.36
1 package(s) total
Height: | 1 cm |
Diameter per package: | 38 cm |
Weight Gross: | 0,28 kg |
Weight Net: | 0,27 kg |
Volume per package: | 1,1 l |
Article no | 400.825.36 |
Article no 400.825.36
Diameter: | 37 cm |
Height: | 1 cm |
Diameter per package: | 38 cm |
Weight Gross: | 0,28 kg |
Weight Net: | 0,27 kg |
Volume per package: | 1,1 l |
Find it in the store
1 package(s) total
You will receive an email when [itemName] become available again